We’re convenience & wholesale specialists

There are many factors that are driving the current growth in convenience food shopping, including the rise in single person households and the general shift towards a value for time society.

It is widely predicted that over the next 5 years the speed of growth in grocery convenience will be more than double that of larger bricks & mortar stores.

It is therefore a strategically important channel for many manufacturers and one which G2G places significant resource and focus on.

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The Growth of the Convenience Sector

We have an extensive team dedicated to the development of clients’ brands within the channel. With over 300 active accounts, we have the resources to deliver broad and cost effective distribution.

Clients benefit from:

  • Our in-depth knowledge of this fragmented channel – an insight led growth strategy
  • Our category management approach
  • Experienced team, trusted by customers – strong multi-level trade relationships
  • Trade marketing expertise – the development of effective push and pull tactics
  • Direct sales to independents
  • Fast distribution growth
  • Cost effective consolidated solution

Our Coverage Includes

Multiple Convenience

Distribution and in-store activation is negotiated via our national account team and includes accounts such as Tesco Express, Coop and McColls

Symbol Convenience

Our sales teams drive sales out of the symbol wholesalers by utilising a number of impactful push and pull tactics.

End User Groups

Within the channel there are numerous convenience chains of 20-150 stores that draw stock from the major wholesalers. Our extensive coverage of these groups includes accounts such as Central Convenience, Centre Parcs and JCR. We gain new listings and in-store activation via head office negotiation.

Direct to Store

We have the capability of driving incremental distribution through direct coverage of independent convenience stores. Orders are fulfilled in one of two ways:

  1. Cash receipt
  2. Transfer order through to their preferred delivered wholesaler

Insight-led Convenience growth Strategy

Development of tactics through retailers and consumer research. Powered by:

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Who We Work With

Here are some of our clients, working with us across trade channels in the UK and internationally:

Hill House,
41 Richmond Hill,
Dorset, BH2 6HS

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+44 (0) 845 128 2750

Go2Grocery is part of Ceuta Group which is a limited company registered in England and Wales. Registered Number: 2974951. Registered office: Hill House, 41 Richmond Hill, Bournemouth, Dorset, BH2 6HS.

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